Where the project began
Rob and Nick had a strong reputation across Exmouth and East Devon, but their website and search presence did not communicate the calibre of the work they delivered. Key services such as extensions, renovations and restorations were blended together, which diluted clarity for both customers and search engines. Their competitors were not necessarily better builders, but they presented their services more clearly online.
The goal was to bring On Point Construction's digital presence up to the standard of their craftsmanship. That meant clearer messaging, stronger local visibility and a site structure that supports long term growth.
Early progress and technical wins
From the first month, the improvements were immediate and encouraging. Several technical wins showed that customers were finding the site more easily and engaging with confidence.
- High intent local actions:
Direction requests and website visits increased, confirming that local homeowners searching for builders in Exmouth were choosing On Point and actively exploring their services.
- Strong engagement on core pages:
Key pages such as the portfolio, about page and contact page achieved perfect engagement rates. Visitors who reached these areas stayed on the site, interacted and showed clear interest in the company's services.
- Improved visibility across priority keywords:
Service terms connected to house restoration, renovation and builders in Exmouth began entering Page 1 positions. These are high value keywords that directly correlate with project enquiries.
- Clear signs of research driven traffic:
Most users arrived via desktop, an ideal signal for a construction business where customers often review portfolios, read detailed service pages and make careful comparisons before getting in touch.
What I delivered in the initial phase
Dedicated service structure
Instead of blended content, each core service now has its own structured page. This allows search engines to correctly map the company's expertise and helps customers quickly find what they need.
Trust building copy rewrite
Every page was rewritten to reflect On Point's real strengths. The tone is experienced, direct and grounded in craftsmanship. The messaging now positions them clearly as high quality builders in Exmouth and East Devon.
Local SEO improvements
Titles, headers, internal links and content were rebuilt to support stronger local signals. Key service areas were given answer led introductions that help both users and AI driven search systems understand what On Point does.
Conversion enhancements
Calls to action were improved, portfolio visibility was increased and clear pathways were added so visitors can move from interest to enquiry with confidence.
How the Growth Package supports their long term success
The Growth Package is designed to keep On Point Construction competitive month after month. It works by applying small but consistent improvements across all areas that influence visibility and enquiries. Key benefits include:
- Ongoing Content Improvements: Pages are updated, expanded and refined so the site remains aligned with how real customers search. Services evolve, so the content evolves with them.
- Monthly Technical SEO Optimisation: Broken links, slow assets, indexing gaps and outdated meta content are monitored and fixed continuously. This protects rankings and prevents performance drops.
- Local SEO Reinforcement: Google Business Profile updates, new photos, structured review gathering and improved local signals keep On Point competitive across map search and local intent queries.
- Performance Monitoring and Insight: Traffic patterns, keyword movement and engagement behaviour are tracked each month. This allows us to identify new opportunities early and act on them before competitors do.
- Consistent Authority Building: Internal linking is expanded, schema is updated and supporting articles are added to strengthen expertise around extensions, renovations, restorations and new builds.
The Growth Package focuses on the real drivers of enquiries. No vanity metrics. No wasted tasks. Just consistent improvement that compounds over time.
Strengthening backline authority
To support long term ranking improvements, On Point's internal linking network is being expanded across the site. This creates a clear topical map that both search engines and customers can follow easily.
- Creating a connected cluster linking loft conversions, extensions, renovations, restorations and new builds
- Adding internal links to reinforce Exmouth, Budleigh, Lympstone and East Devon coverage
- Introducing supporting articles such as planning guides, renovation checklists and budgeting advice
- Linking from high trust areas such as the about page, testimonials and portfolio
- Using descriptive, natural anchors such as trusted builders in Exmouth or design led renovations in East Devon
- Adding breadcrumb navigation for clarity and improved crawlability
Summary
On Point Construction now has a stronger, more accurate digital presence that reflects the standard of their work. Their visibility is improving, customer engagement is strong and early demand signals show that the business is attracting the right type of project enquiries. With the Growth Package in place, the focus now is to build on these early wins, deepen authority and increase the volume of high intent enquiries from search.
Explore the Micro Business Growth Package
