WordPress sprint or custom engine Begin with the job, not the tool
Added: 22 May 2025
WordPress is brilliant for velocity, I can launch a polished site over a weekend and your marketing team can start editing on Monday. But if the brief says pin 20,000 poems to a live map or scan 10,000 pallets per day, even the best theme or plugin will buckle under the pressure.
Two lanes, one goal - finding the perfect fit
Lane 1 – WordPress / Webflow
Ideal when speed and simplicity matter.
- Go live in days: projects hit the web this week, not next quarter.
- Editor-friendly: your team already knows the block interface.
- Budget-light: most brochure, campaign or workshop sites land well under £5k.
Lane 2 – Custom-built platform
Essential when off-the-shelf tools fall short.
- Heavy lifting: real-time mapping, multi-warehouse logic, thousands of simultaneous users.
- Total flexibility: data flows, rules and UI shaped around your workflow—not the other way round.
- Performance without plugins: no security roulette, no speed ceiling.
- Proven uses:
- Places of Poetry – 20k crowd-sourced verses on a dynamic map.
- South-West Heritage Trails – GPS-guided walks with in-browser games.
- Placeify – tour-builder SaaS used by Universities and Museums.
Choosing the wrong tool leads to crashes, slow pages and runaway budgets.
Does your brief sound like this?
“Pin 5,000 heritage assets to a map, let visitors filter by era, then trigger location-based prompts.”
If so, you need a developer who has solved problems at that scale before. I tune WordPress for speed and craft custom systems when templates can’t cope.
Your next step: a Stack Fit session
- 15-minute call
- Walk away with a one-page tech worksheet, clear timeline and budget band
- Zero obligation, zero jargon
More Digital Marketing Articles
Web Design Bovey Tracey: Websites that put local businesses on the MAP
Added: 11 May 2025
Bovey Tracey may sit on the gentle edge of Dartmoor, but your website has to outrun a global internet. If you're searching for a 'Bovey Tracey web designer' who blends pixel-perfect builds with search-first thinking, youre in the right place.
Below are four quick case studies, each live barely a stone's throw from Fore Street that show how my sites stay fast, accessible and Google-friendly when it matters most.
From Search to Stay: 4 conversion tweaks Glamping sites ignore at their peril
Added: 25 April 2025
Ready to turn browsers into booked stays? These four no-fluff, data-driven fixes will have your glamping site pulling in reservations faster than you can say marshmallow roast.
Why local SEO matters: search engine optimisation in Sidmouth, Exmouth, Budleigh Salterton and beyond
Added: 24 March 2025
If you're running a business in Devon, you already know how important it is to be seen. But in 2025, being found online by people in your local area is just as vital as having a great product or service.