What Makes a good local landing page for Devon businesses
By: Andy Chapman | Published: 09 January 2024
Whether youre a builder in Exeter, a florist in Totnes, or a consultant in Barnstaple your website needs to speak to the people around you. A good local landing page doesnt just look nice it ranks, converts, and builds trust with the exact audience youre trying to reach.
Here’s what separates average local pages from great ones.
Localised headings and copy
Generic titles like “Our Services” won’t cut it. Your H1 and subheadings should include your location and service, for example:
“Web Design Services in Exeter”
“Trusted PPC Management for Small Businesses in Devon”
This helps with local SEO and immediately signals relevance to your visitors.
Specific, local content
Google wants to see more than just keywords, it wants context.
Include location-specific references, client names (if permitted), local awards, maps, service areas, and even nearby landmarks if relevant. Talk like a Devon business, not a generic brand.
Clear Call to Action (above the fold)
Your landing page should make it easy to take the next step, whether that’s booking a discovery call, requesting a quote, or signing up for a newsletter.
Tip: Place your CTA button where it can’t be missed at the top, in the middle, and again at the bottom.
Local Testimonials or Case Studies
People want proof that you’ve helped other businesses like theirs.
Include quotes, names, or logos from Devon clients, and if possible link to the work you did. This instantly builds trust and increases conversion rates.
Fast load speeds and Mobile-First design
More than half your visitors will be on mobile.
If your landing page takes forever to load or doesn’t format well on a phone, you’ll lose them before they even read your offer.
Use compressed images, simple layouts, and test responsiveness across devices.
Bonus tip: Use a unique page for each location
If you serve multiple areas in Devon create tailored landing pages for each. Not only does this improve SEO, but it also makes the page more relevant to the user, which means higher conversions.
Ready to build high-converting local pages?
I help Devon businesses create smart, fast, and targeted landing pages that rank well and drive real results. Whether you're starting from scratch or need to optimise what you’ve got, I’ll help you get it right.
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