Added: 08 July 2025
Running a B&B or guest-house along the stunning Jurassic Coast should be about warm welcomes and memorable stays, not wrestling with algorithms.
Yet in 2025, digital marketing for East Devon bed and breakfasts and guest houses is no longer optional; it is the frontline where travellers decide whether to book directly with you or hand their money to an online travel agency (OTA).
Below is a practical guide designed specifically for family?run properties in Sidmouth, Honiton, Budleigh Salterton and beyond. Follow these steps and youll see more of the right guests, at the right price, arrive at your door.
Most holidaymakers start their planning with a Google search such as “cosy guest house near Beer Beach”. If your property isn’t in the top map pack, you’re invisible.
Do this consistently and you can appear above national directories without paying their commissions.
Organic results take time. With Google Ads management for guesthouses you can appear on page one tomorrow.
Focus your ad groups on high?intent terms like 'last-minute B&B East Devon' or 'dog-friendly guesthouse Sidmouth' and send traffic to a fast, mobile?friendly landing page (see Section 4). Keep budgets lean by using radius targeting around airports and motorway junctions your ideal guests use.
Scrolling holiday inspiration is the new brochure.
Facebook ads for boutique B&Bs let you showcase your period charm or sea views with immersive carousel images and short-form Reels.
Use Meta’s Lookalike audiences built from past bookers’ email addresses so you reach people who mirror your happiest guests. Couple posts with a Book Now button and track conversions in Meta Events Manager.
If you still rely on template pages provided by an OTA, you’re leaking revenue.
A modern guest expects a one?page checkout. Bed and breakfast booking engine optimisation involves:
Every extra field shaves percentage points off your completion rate—and your profits.
Tactics are only effective when guided by a plan.
Crafting a hospitality marketing strategy Sidmouth starts with identifying your unique value proposition, be it Victorian charm, farm-to-table breakfasts or eco-friendly credentials. Map that proposition onto a 12?month calendar of:
Tie every touchpoint back to a single goal: direct, commission free bookings.
If managing keywords and schema markup feels daunting, a guesthouse SEO agency Exmouth can shoulder the technical load.
When vetting agencies, look for:
Remember, the right agency is an extension of your hospitality, not a faceless vendor.
To increase direct bookings B&B Devon, track these four KPIs each month:
Metric |
Target |
Tool |
Conversion rate |
3%+ |
GA4 / Booking Engine Dashboard |
Average booking value |
> OTA rate |
PMS reports |
Cost per acquisition |
< 10% of booking value |
Google & Meta Ads |
Guest lifetime value |
Rising YoY |
CRM / Email data |
Small, ongoing tweaks = faster load times, sharper copy compound into significant gains.
Peak-season sell-outs are easy; the shoulder months are where profit lives.
To boost occupancy for Sidmouth guest houses between October and March:
Position your property as an experience, not just a room.
You now have a framework that blends quick-win tactics with sustainable growth strategies. Whether you DIY or hire support, act this week:
Ready to add 10?% more direct bookings this quarter?
Book a free 15-minute strategy call with me and you'll leave with three actionable tips tailored to your property, no jargon, no obligation.
Book a free discovery call and find out what's possible.
I look forward to welcoming you online before we help guests discover you in real life.
Added: 29 June 2025
If you're a builder, plumber, electrician or any tradesperson running a small business in East Devon, you've probably felt this frustration: "I'm great at what I do - but I'm nowhere to be seen online." You're not alone.
Added: 02 June 2025
2025 will be a defining year in how businesses approach digital strategy. With generative AI taking centre stage, search engines evolving at speed, and content expectations shifting dramatically, the old ways of "doing SEO" are no longer enough. Whether you're a local startup, national brand or growing online retailer, here are ten forward-looking trends - backed by research - that will influence how you attract, convert, and retain customers this year.
Added: 22 May 2025
WordPress is brilliant for velocity, I can launch a polished site over a weekend and your marketing team can start editing on Monday. But if the brief says 'pin 20,000 poems to a live map' or 'scan 10,000 pallets per day', even the best theme or plugin will buckle under the pressure.