The Rise of Beehiiv: Is It Right for Your Email Marketing

But how does it compare to platforms like Mailchimp? And more importantly is it right for your business?

What is Beehiiv?

Beehiiv is a modern email marketing platform built by former Morning Brew developers. 

It focuses on newsletter publishing, subscriber growth, and monetisation—without the overly complicated dashboards you find in older platforms.

It’s fast, clean, and growing rapidly.

Why Beehiiv is gaining popularity

• Lightning-fast editor
• No-code design tools
• Built-in referral & growth tracking
• Great analytics out of the box
• Supports custom domains & segmentation

For small businesses, consultants, content creators, and local brands in Devon, Beehiiv offers a low-friction way to build and grow a list without needing an advanced CRM or heavy automations.

Where Beehiiv shines

• Content-first businesses: If your business runs a blog, newsletter, or community, Beehiiv gives you the tools to grow and engage your audience with ease.
• Startups & solopreneurs: It’s lightweight, fast to set up, and scales well.
• Local lead generation: You can create high-converting opt-ins and track referral-based list growth—ideal for Devon businesses running events, campaigns, or offers.

Limitations to be aware of

• It’s not (yet) as advanced as Mailchimp when it comes to automations, integrations, or e-commerce workflows.
• If your business relies on complex segmentation, CRM syncing, or transactional emails, you may outgrow Beehiiv.
• It’s focused more on broadcast-style email than full-funnel automation.

Beehiiv vs Mailchimp: Which should you choose?

Use Beehiiv if:

• You want a fast, simple platform to send great-looking emails and grow a list
• You're focused on content, not complex automations
• You want a clean user experience with minimal learning curve

Use Mailchimp if:

• You need advanced automations, e-commerce tools, or multi-list segmentation
• You're already integrated with other systems
• You run campaigns across multiple audiences or product ranges

So… is Beehiiv right for you?

If you're a Devon business focused on content, community, or simple email marketing, Beehiiv could be the perfect fit. I’ve used it to help clients build lists, launch newsletters, and streamline how they communicate and it keeps getting better.

Need help deciding or getting started?