Spring clean your website: 5 quick fixes that improve SEO and user experience
By: Andy Chapman | Published: 17 March 2025
Spring is the perfect time to refresh your website and get it working smarter for your business. Whether you're a local Devon service provider or an e-commerce brand, small changes can make a big impact on your SEO rankings and user experience.
Here are five quick fixes that will improve how your site performs and how people (and search engines) see it.
Optimise your images
Oversized images slow your site down and hurt your rankings. Compress them, use modern formats like WebP, and add descriptive alt text for accessibility and SEO.
Check for broken links
Broken links damage credibility and frustrate users. Run a quick site crawl and fix or remove any dead pages or 404 errors.
-> Tools like Screaming Frog or Ahrefs make this easy.
Update your meta titles and descriptions
These often get left behind during updates. Make sure your key pages have clear, keyword-targeted meta tags that encourage clicks in search results.
Simplify your navigation
If your menu is cluttered or confusing, people won’t stick around.
Review your top-level links and streamline your structure to help users (and search engines) find content faster.
Review your calls to action
Are you still saying “Get in touch” or “Learn more”?
Swap them for benefit-led CTAs like “Book a free strategy call” or “Start your SEO audit” and make sure they’re visible across all devices.
Want help getting your website ready for the season?
I help Devon businesses improve site performance, SEO, and design with quick wins and long-term thinking. Whether you need a fresh review or a full rebuild, now’s the time to take action.
Book a free discovery call and find out what's possible.More Digital Marketing Articles
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