Low Ad Spend, how to stretch your PPC budget in quiet months

If your data shows your audience is more active on certain days or hours, schedule your ads to only show during those high-performing windows.

-> Saves money by avoiding wasted impressions when no one’s buying.

Retarget website visitors

Retargeting ads are cheaper and shown to people already familiar with your brand—perfect when you’re not driving as much new traffic.

-> You stay visible without spending big.

Reduce locations, not quality

Instead of running ads county-wide, narrow your targeting to high-converting areas. For example, if you’re a Devon-based business, focus on your most responsive local towns like Exeter, Plymouth, or Torbay.

-> Hyper-targeted campaigns are more efficient and easier to manage.

Test lower-cost platforms

Google Ads is powerful, but Microsoft Ads (Bing) or even LinkedIn (for B2B) can offer cheaper clicks and less competition, ideal for off-peak testing.

Bonus: Results can be fed back into your main strategy when budgets grow.

Need to Do More with Less?

Whether it’s a seasonal dip or a slow month, I help businesses across Devon get more from every pound spent on PPC. Let’s review your current setup and build a lean, high-impact strategy that fits your budget.