Low Ad Spend, how to stretch your PPC budget in quiet months
Added: 11 July 2024
If youve looked into email marketing platforms recently, chances are youve come across Beehiiv. Originally designed for newsletter creators, Beehiiv has quickly grown into a serious contender for businesses that want clean design, smart features, and built-in audience growth tools, all without the bloat.
For many Devon businesses, summer holidays or post-season lulls mean reduced demand and a tighter grip on marketing spend. But pausing your campaigns completely can mean losing momentum when things pick back up.
The good news? You don’t need a big budget to keep your PPC campaigns running effectively. Here’s how to make your spend go further in the slower months.
Focus on High-Intent keywords
In quiet periods, every click counts. Shift your focus to the keywords that show clear buying intent—terms like “near me,” “book now,” or “Devon service.”
Tip: Use Google Ads’ “Search Terms” report to find what’s converting and trim the rest.
Use dayparting to show ads at the right time
If your data shows your audience is more active on certain days or hours, schedule your ads to only show during those high-performing windows.
-> Saves money by avoiding wasted impressions when no one’s buying.
Retarget website visitors
Retargeting ads are cheaper and shown to people already familiar with your brand—perfect when you’re not driving as much new traffic.
-> You stay visible without spending big.
Reduce locations, not quality
Instead of running ads county-wide, narrow your targeting to high-converting areas. For example, if you’re a Devon-based business, focus on your most responsive local towns like Exeter, Plymouth, or Torbay.
-> Hyper-targeted campaigns are more efficient and easier to manage.
Test lower-cost platforms
Google Ads is powerful, but Microsoft Ads (Bing) or even LinkedIn (for B2B) can offer cheaper clicks and less competition, ideal for off-peak testing.
Bonus: Results can be fed back into your main strategy when budgets grow.
Need to Do More with Less?
Whether it’s a seasonal dip or a slow month, I help businesses across Devon get more from every pound spent on PPC. Let’s review your current setup and build a lean, high-impact strategy that fits your budget.
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