How email marketing boosts Valentine's and seasonal promotions
Added: 10 February 2025
Valentines Day (and every seasonal moment like it) is a golden opportunity to connect with your audience. Whether youre running a service-based business in Devon or selling products online, email lets you deliver relevant, time-sensitive messages directly to the people most likely to take action.
Here’s how to make it count.
Build anticipation early
Start teasing your Valentine’s offer at least a week in advance. Use subject lines that spark curiosity or urgency like:
“A little something for someone special…”
“Coming soon: our Valentine’s treat for you”
Use segmentation to personalise
Don’t send the same email to everyone. Segment your list by previous behaviour, location, or interest.
A targeted offer always performs better than a general one.
Tip: Repeat customers might appreciate a loyalty bonus. New subscribers could be more offer-driven.
Include a clear seasonal offer
Whether it’s a discount, bonus gift, or limited-time service, your campaign should have one clear message and one strong CTA.
Avoid clutter. Think:
“Book your Valentine’s meal now”
“15% off until 14th Feb”
Follow up with reminders
One email isn’t enough. Use a short sequence:
- Teaser
- Main offer
- Last chance reminder
- Thank you or post-event follow-up
This structure keeps engagement high and drives more conversions.
Track performance and apply it year-round
What worked for Valentine’s can work for Easter, summer, or Black Friday.
Keep your email stats, subject lines, and top-performing segments ready to use again.
Want help planning your next seasonal campaign?
I help Devon businesses use email marketing to make the most of seasonal opportunities. Whether you’re on Mailchimp, Beehiiv, or just starting out, I’ll help you send the right message at the right time.
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