How email marketing boosts Valentine's and seasonal promotions

Here’s how to make it count.

Build anticipation early

Start teasing your Valentine’s offer at least a week in advance. Use subject lines that spark curiosity or urgency like:

“A little something for someone special…”
“Coming soon: our Valentine’s treat for you”

Use segmentation to personalise

Don’t send the same email to everyone. Segment your list by previous behaviour, location, or interest. 

A targeted offer always performs better than a general one.

Tip: Repeat customers might appreciate a loyalty bonus. New subscribers could be more offer-driven.

Include a clear seasonal offer

Whether it’s a discount, bonus gift, or limited-time service, your campaign should have one clear message and one strong CTA. 

Avoid clutter. Think:

“Book your Valentine’s meal now”
“15% off until 14th Feb”

Follow up with reminders

One email isn’t enough. Use a short sequence:

• Teaser
• Main offer
• Last chance reminder
• Thank you or post-event follow-up

This structure keeps engagement high and drives more conversions.

Track performance and apply it year-round

What worked for Valentine’s can work for Easter, summer, or Black Friday. 

Keep your email stats, subject lines, and top-performing segments ready to use again.

Want help planning your next seasonal campaign?

I help Devon businesses use email marketing to make the most of seasonal opportunities. Whether you’re on Mailchimp, Beehiiv, or just starting out, I’ll help you send the right message at the right time.