Digital goals for 2025: what Devon businesses should focus on
Added: 06 January 2025
A new year is the perfect time to review whats working and whats not in your digital presence. Whether you're a small business in Exeter, a creative brand in Totnes, or a tradesperson covering the whole of Devon, your website, marketing, and online strategy need to evolve with your goals.
Here are five key areas to prioritise in 2025.
Website performance and user experience
Your site should be fast, mobile-first, and built for action. In 2025, a clean, responsive design isn’t optional, it’s the baseline.
Speed, clarity, and simple navigation are what keep people engaged and converting.
Tip: Use Q1 to review your site’s load speed, CTA visibility, and mobile layout.
Local SEO with intent
Generic SEO strategies won’t cut it. Devon-based businesses need tailored, location-specific optimisation.
That means building dedicated landing pages for service areas, using local keywords, and encouraging reviews on platforms like Google.
->Get seen by the right people, in the right places, at the right time.
Email Marketing that adds value
Email isn’t dead, it’s smarter. Whether you're using Mailchimp or Beehiiv, your campaigns should be timely, helpful, and built around your customer lifecycle.
Focus on automations, content that educates, and regular check-ins that keep your audience engaged.
Joined-up campaigns: PPC + Social
Running Google Ads and social content separately?
In 2025, it’s about integration. Use PPC to capture search intent and social to build engagement.
Retarget across both channels, and keep your messaging aligned.
->More impact with the same spend.
Content that earns trust
People buy from people they trust.
Build your blog, improve your service pages, and share what you know.
Whether you’re explaining what makes a good landing page or sharing recent work, helpful content positions you as the expert.
Time to set smarter digital goals?
I help Devon businesses build focused, effective digital strategies that grow over time without jargon, guesswork, or bloat.
Whether you're starting fresh or levelling up, now’s the time to set the tone for the year ahead.
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