Client Story: Paws on the Floor, building a lead generating website for a Bristol dog walker

Why does a Bristol Dog Walker need a lead-generating website?

Sammy runs Paws on the Floor, a micro dog walking business, and was booking most of her walks through word of mouth and Facebook. One evening she messaged:

‘If Facebook ever goes quiet, I’ll have no new leads. Can you help me build a home base online that feels as friendly as my walks?’

We said yes before she could finish her cuppa.

Competitor & keyword insights: Dog Walking in North Bristol

We spent a single morning looking at the search results for ‘dog walker Westbury-on-Trym, Stoke Bishop, Henleaze, Sea Mills, Henbury, Combe Dingle & Shirehampton.’

Here’s what we learned:

1. Most rivals had slow, cluttered sites.
2. Very few mentioned pick-up & drop-off or small group sizes (Sammy’s speciality).
3. No-one owned the phrase ‘Meet & Sniff’ so we made it the main call-to-action.

That told us we could win with a speedy site, clear service map and warm, straight talking copy.

How we built the site step-by-step (Copy, Design, Launch)

1. Kick-off chat (45 mins) - goals, tone and favourite colours.
2. Copywriting - we interviewed Sammy and wrote every word, so she could stay out with the dogs.
3. Design preview - mobile first mock-ups she could swipe through on her phone.
4. Weekly video check-ins - short Loom clips showing progress; Sammy replied with voice notes while walking.
5. Build & test - we handled the techy bits, she saw a live link the whole time.
6. Launch day - a seamless domain switch, plus a celebratory squeal in WhatsApp.

Total time from brief to launch: 5 weeks - and all in for under £1,000 (hosting & domain included).

These are some of the questions we initially answered

“Do I have to write the text?”
No. Tell us your story once; we’ll turn it into SEO-friendly pages.

“Can I see what you’re doing?”
Yes. You’ll get a private link and a weekly two minute tour video.

“Will it work on phones?”
Absolutely it’s designed for thumbs first.

“What about photos, any rules?”
We gave you a quick owner consent template; upload your favourites, we’ll compress and crop.

Our pre-launch checklist: Speed, Accessibility & Security

• Fast to load and compressed images, minimal code, no heavy plug?ins.
• Easy for everyone, good colour contrast and screen?reader labels.
• Safe & sound, SSL, daily backups and basic firewall.
• All mapped with a Google Business Profile linked and service areas highlighted.

Early wins & backlink strategy for ‘Dog Walking Bristol’

• First enquiry via the “Book a Meet & Sniff” form just 7 days after launch.
• Launched a local backlink outreach plan to pet blogs, Bristol vet clinics and community groups to earn links with anchor phrases like “dog walking Bristol” and “walk my dog Bristol.”

(Backlink campaign now in progress; results will appear in the next Care Plan report.)

First-month SEO wins: from invisible to Top-Five

In only 30 days Google has already started to favour the new site:

• Top-5 visibility - “Dog walker Henbury” and “dog walking Henbury” landed in positions 4 & 5 already outranking big national directories.
• 70+ local eyeballs each - both phrases pulled more than 68 impressions in the first month, showing strong demand right where Sammy operates.
• Breaking into city-wide searches -broader terms like “dog walkers Bristol,” “dog walking Southville,” and “dog walking Brislington” now appear on pages 3-5 a solid base to climb from.
• Nine new keyword entries - before launch Sammy’s brand was invisible for every one of these searches; now she’s indexed for nine service-specific phrases and counting.
• What’s next? - turn impressions into clicks by adding fresh FAQs, continuing the backlink outreach, and sharing client “walk diaries” on the blog.

Two high-intent phrases “dog walker Henbury” and “dog walking Henbury” already sit in the top six results, sending steady, qualified traffic.

Sammy’s verdict?

“Stress-free, results-driven!

Andy at 1010 Media made the whole website project effortless clear steps, on time, zero hassle. He turned my ideas into a site that feels perfectly me, handled all the tech, and launched without a hiccup.

Within weeks I was getting enquiries from exactly the customers I wanted. Beautiful site, flawless build, instant results. I couldn't be happier!”

You can view and visit the website by clicking here

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