Back to Business: Updating Your Website After Summer Slowdown
By: Andy Chapman | Published: 05 September 2024
As summer winds down and business picks back up, it's the perfect time to give your website a quick but powerful refresh. Whether you've been away, things have been quiet, or you've simply been too busy September is your chance to realign your digital presence with your goals.
Here’s what to focus on to get your website working harder for you this season.
Update your key content
Have your services changed? New pricing? Testimonials? Upcoming offers?
Go through your homepage, service pages, and contact forms to make sure everything is current. Google (and your users) reward relevance.
Bonus tip: Update your meta descriptions and page titles for SEO.
Review your Calls to Action
“Get in touch” is fine—but it’s not compelling.
Use this chance to refresh your CTAs with more direct, benefit-led language. Think:
“Book a free discovery call”
“Get a tailored quote”
“Claim your September strategy session”
Clean up site speed and performance
Summer updates, plugins, or neglected maintenance can slow your site down.
Run a speed check and optimise images, remove unused scripts, and update software.
Not sure where to start? A Website Healthcheck can do the job.
Plan seasonal content and campaigns
What are you promoting in the run-up to Christmas or Q1 next year?
Now’s the time to schedule blog posts, email newsletters, and PPC campaigns that align with your business goals. Starting early means less stress later.
Test everything
Broken contact forms, outdated phone numbers, or tracking that isn’t firing?
These things cost you leads, often without you noticing.
Run a full test across your main pages and fix any bugs before traffic ramps up again.
Ready to Refocus and Rebuild Momentum?
I help businesses across Devon make sure their websites are fast, relevant, and built to perform, especially when it matters most.
Book a Website Review and let’s get back to business.
Book a free discovery call and find out what's possible.More Digital Marketing Articles
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