Back to Business: Updating Your Website After Summer Slowdown
Added: 05 September 2024
As summer winds down and business picks back up, its the perfect time to give your website a quick but powerful refresh. Whether youve been away, things have been quiet, or youve simply been too busy September is your chance to realign your digital presence with your goals.
Here’s what to focus on to get your website working harder for you this season.
Update your key content
Have your services changed? New pricing? Testimonials? Upcoming offers?
Go through your homepage, service pages, and contact forms to make sure everything is current. Google (and your users) reward relevance.
Bonus tip: Update your meta descriptions and page titles for SEO.
Review your Calls to Action
“Get in touch” is fine—but it’s not compelling.
Use this chance to refresh your CTAs with more direct, benefit-led language. Think:
“Book a free discovery call”
“Get a tailored quote”
“Claim your September strategy session”
Clean up site speed and performance
Summer updates, plugins, or neglected maintenance can slow your site down.
Run a speed check and optimise images, remove unused scripts, and update software.
Not sure where to start? A Website Healthcheck can do the job.
Plan seasonal content and campaigns
What are you promoting in the run-up to Christmas or Q1 next year?
Now’s the time to schedule blog posts, email newsletters, and PPC campaigns that align with your business goals. Starting early means less stress later.
Test everything
Broken contact forms, outdated phone numbers, or tracking that isn’t firing?
These things cost you leads, often without you noticing.
Run a full test across your main pages and fix any bugs before traffic ramps up again.
Ready to Refocus and Rebuild Momentum?
I help businesses across Devon make sure their websites are fast, relevant, and built to perform, especially when it matters most.
Book a Website Review and let’s get back to business.
More Digital Marketing Articles
Unlock More Bookings: Digital Marketing for East Devon Bed and Breakfasts
Added: 08 July 2025
Running a B&B or guest-house along the stunning Jurassic Coast should be about warm welcomes and memorable stays, not wrestling with algorithms. Yet in 2025, digital marketing for East Devon bed and breakfasts and guest houses is no longer optional; it is the frontline where travellers decide whether to book directly with you or hand their money to an online travel agency (OTA). Below is a practical guide designed specifically for family-run properties in Sidmouth, Honiton, Budleigh Salterton and beyond. Follow these steps and youll see more of the right guests, at the right price, arrive at your door.
How East Devon Tradespeople can finally get found online (Without wasting time or money)
Added: 29 June 2025
If you're a builder, plumber, electrician or any tradesperson running a small business in East Devon, you've probably felt this frustration: "I'm great at what I do - but I'm nowhere to be seen online." You're not alone.
Client Story: Paws on the Floor, building a lead generating website for a Bristol dog walker
Added: 16 June 2025
Project snapshot: Fresh website for Sammy's micro dog walking business in Bristol, live since May 2025 and already getting booking enquiries from the right kind of dog lovers.